{"id":82353,"date":"2022-10-30T15:59:27","date_gmt":"2022-10-30T12:59:27","guid":{"rendered":"https:\/\/azbuki.bg\/?p=82353"},"modified":"2022-10-30T15:59:27","modified_gmt":"2022-10-30T12:59:27","slug":"pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads","status":"publish","type":"post","link":"https:\/\/mathinfo.azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/","title":{"rendered":"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads)"},"content":{"rendered":"

Svetlana V. Androsova1)<\/strong><\/p>\n

Veronika G. Karavaeva2)<\/strong><\/p>\n

Zianwen Zhang3)<\/strong><\/p>\n

1)Amur State University \u2013 Blagoveshchensk (Russia)<\/em>
\n2)Moscow City University \u2013 Moscow (Russia)<\/em>
\n3)Heihe University \u2013 Heihe (China)<\/em><\/p>\n

https:\/\/doi.org\/10.53656\/for22.512pitc<\/a><\/p>\n

Abstract.<\/strong> F0 is an important cue present in all vocalic segments, a parameter to differentiate between voiced and voiceless consonants, a relative phonological feature of syllable in tonal languages and a crucial feature of intonation. This paper aims to investigate pitch variation patterns in Mandarin Chinese depending on the syllable information load (Factor 1) in one type of discourse \u2013 advertising with the subdivision into social and commercial ads (Factor 2) considering gender differences (Factor 3). 1249 syllable tokens were selected for acoustic measurements, each
\nsyllable occurring twice \u2013 in the informative and uninformative utterance parts. The information load was determined perceptually: the syllable was considered informative when agreed by the minimum of 60% of listeners, other syllables were considered uninformative. Depending on lexical tone (T1 \u2013 T4 and T0), the measurements included average pitch values, declination\/inclination starting and
\nending points (mean values). These parameters were used to judge about relevant pitch features \u2013 average height and declination\/inclination slope. As a result, a consistent parameter increase in commercial ads vs. social ads and on informative syllables vs. uninformative ones was observed for all tones except T0 that showed the opposite trend in expressing information-based partition. Another finding was tone substitution that marked both informative and uninformative parts but was more frequent in the latter. Substitute tone frequency ranks did not depend on any of
\nthe three factors except for T0. High predictability of pitch variation patterns make
\nthem applicable in teaching Chinese as L2 in terms of speaking and listening for
\ngeneral and specific purposes.<\/p>\n

Keywords:<\/em> advertising discourse; information load; pitch; syllable; acoustic cue<\/p>\nLog in to read the full text<\/a>","protected":false},"excerpt":{"rendered":"

Svetlana V. Androsova1) Veronika G. Karavaeva2) Zianwen Zhang3) 1)Amur State University \u2013 Blagoveshchensk (Russia) 2)Moscow City University \u2013 Moscow (Russia) 3)Heihe University \u2013 Heihe (China) https:\/\/doi.org\/10.53656\/for22.512pitc Abstract. F0 is an important cue present in all vocalic segments, a parameter to differentiate between voiced and voiceless consonants, a relative phonological feature of syllable in tonal languages […]<\/p>","protected":false},"author":124332423426818,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"single_blog_custom":"","parallax":"0","fullscreen":"0","sidebar":"","second_sidebar":"","sticky_sidebar":"0","share_position":"","share_float_style":"","show_share_counter":"0","show_view_counter":"0","show_featured":"0","show_post_meta":"0","show_post_author":"0","show_post_author_image":"0","show_post_date":"0","post_date_format":"","post_date_format_custom":"","show_post_category":"0","show_post_reading_time":"0","post_reading_time_wpm":"","show_post_tag":"0","show_prev_next_post":"0","show_popup_post":"0","number_popup_post":"1","show_author_box":"0","show_post_related":"0","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"","single_post_gallery_size":""}],"trending_post":"0","trending_post_position":"","trending_post_label":""},"jnews_primary_category":{"id":""}},"categories":[1],"tags":[],"yoast_head":"\nPitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads) - \u0410\u0437-\u0431\u0443\u043a\u0438<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads) - \u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"og:description\" content=\"Svetlana V. Androsova1) Veronika G. Karavaeva2) Zianwen Zhang3) 1)Amur State University \u2013 Blagoveshchensk (Russia) 2)Moscow City University \u2013 Moscow (Russia) 3)Heihe University \u2013 Heihe (China) https:\/\/doi.org\/10.53656\/for22.512pitc Abstract. F0 is an important cue present in all vocalic segments, a parameter to differentiate between voiced and voiceless consonants, a relative phonological feature of syllable in tonal languages […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/\" \/>\n<meta property=\"og:site_name\" content=\"\u0410\u0437-\u0431\u0443\u043a\u0438\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Azbuki55\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-30T12:59:27+00:00\" \/>\n<meta name=\"author\" content=\"v.genkov@azbuki.bg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"v.genkov@azbuki.bg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/\"},\"author\":{\"name\":\"v.genkov@azbuki.bg\",\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/person\/92cc38d6a11fb032bf6299efd22a71c5\"},\"headline\":\"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads)\",\"datePublished\":\"2022-10-30T12:59:27+00:00\",\"dateModified\":\"2022-10-30T12:59:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/\"},\"wordCount\":327,\"publisher\":{\"@id\":\"https:\/\/azbuki.bg\/en\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/\",\"url\":\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/\",\"name\":\"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads) - \u0410\u0437-\u0431\u0443\u043a\u0438\",\"isPartOf\":{\"@id\":\"https:\/\/azbuki.bg\/en\/#website\"},\"datePublished\":\"2022-10-30T12:59:27+00:00\",\"dateModified\":\"2022-10-30T12:59:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/history.azbuki.bg\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/azbuki.bg\/en\/#website\",\"url\":\"https:\/\/azbuki.bg\/en\/\",\"name\":\"\u0410\u0437-\u0431\u0443\u043a\u0438\",\"description\":\"\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u0437\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043d\u0430\u0443\u043a\u0430\",\"publisher\":{\"@id\":\"https:\/\/azbuki.bg\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/azbuki.bg\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/azbuki.bg\/en\/#organization\",\"name\":\"\u0410\u0437-\u0431\u0443\u043a\u0438\",\"url\":\"https:\/\/azbuki.bg\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png\",\"contentUrl\":\"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png\",\"width\":250,\"height\":70,\"caption\":\"\u0410\u0437-\u0431\u0443\u043a\u0438\"},\"image\":{\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Azbuki55\/\",\"https:\/\/www.instagram.com\/nion_azbuki\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/person\/92cc38d6a11fb032bf6299efd22a71c5\",\"name\":\"v.genkov@azbuki.bg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/azbuki.bg\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3615ec69795d828958c71f5ecd30c623?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3615ec69795d828958c71f5ecd30c623?s=96&d=mm&r=g\",\"caption\":\"v.genkov@azbuki.bg\"},\"url\":\"https:\/\/mathinfo.azbuki.bg\/en\/author\/v-genkovazbuki-bg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads) - \u0410\u0437-\u0431\u0443\u043a\u0438","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/","og_locale":"en_US","og_type":"article","og_title":"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads) - \u0410\u0437-\u0431\u0443\u043a\u0438","og_description":"Svetlana V. Androsova1) Veronika G. Karavaeva2) Zianwen Zhang3) 1)Amur State University \u2013 Blagoveshchensk (Russia) 2)Moscow City University \u2013 Moscow (Russia) 3)Heihe University \u2013 Heihe (China) https:\/\/doi.org\/10.53656\/for22.512pitc Abstract. F0 is an important cue present in all vocalic segments, a parameter to differentiate between voiced and voiceless consonants, a relative phonological feature of syllable in tonal languages […]","og_url":"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/","og_site_name":"\u0410\u0437-\u0431\u0443\u043a\u0438","article_publisher":"https:\/\/www.facebook.com\/Azbuki55\/","article_published_time":"2022-10-30T12:59:27+00:00","author":"v.genkov@azbuki.bg","twitter_card":"summary_large_image","twitter_misc":{"Written by":"v.genkov@azbuki.bg","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/#article","isPartOf":{"@id":"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/"},"author":{"name":"v.genkov@azbuki.bg","@id":"https:\/\/azbuki.bg\/en\/#\/schema\/person\/92cc38d6a11fb032bf6299efd22a71c5"},"headline":"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads)","datePublished":"2022-10-30T12:59:27+00:00","dateModified":"2022-10-30T12:59:27+00:00","mainEntityOfPage":{"@id":"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/"},"wordCount":327,"publisher":{"@id":"https:\/\/azbuki.bg\/en\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/","url":"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/","name":"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads) - \u0410\u0437-\u0431\u0443\u043a\u0438","isPartOf":{"@id":"https:\/\/azbuki.bg\/en\/#website"},"datePublished":"2022-10-30T12:59:27+00:00","dateModified":"2022-10-30T12:59:27+00:00","breadcrumb":{"@id":"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/azbuki.bg\/en\/uncategorized\/pitch-variation-for-chinese-syllables-of-different-information-load-based-on-commercial-and-social-radio-ads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/history.azbuki.bg\/en\/"},{"@type":"ListItem","position":2,"name":"Pitch Variation for Chinese Syllables of Different Information Load (Based on Commercial and Social Radio Ads)"}]},{"@type":"WebSite","@id":"https:\/\/azbuki.bg\/en\/#website","url":"https:\/\/azbuki.bg\/en\/","name":"\u0410\u0437-\u0431\u0443\u043a\u0438","description":"\u041d\u0430\u0446\u0438\u043e\u043d\u0430\u043b\u043d\u043e \u0438\u0437\u0434\u0430\u0442\u0435\u043b\u0441\u0442\u0432\u043e \u0437\u0430 \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u0435 \u0438 \u043d\u0430\u0443\u043a\u0430","publisher":{"@id":"https:\/\/azbuki.bg\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/azbuki.bg\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/azbuki.bg\/en\/#organization","name":"\u0410\u0437-\u0431\u0443\u043a\u0438","url":"https:\/\/azbuki.bg\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/azbuki.bg\/en\/#\/schema\/logo\/image\/","url":"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png","contentUrl":"https:\/\/azbuki.bg\/wp-content\/uploads\/2019\/04\/logo-azbuki-e1580374651845.png","width":250,"height":70,"caption":"\u0410\u0437-\u0431\u0443\u043a\u0438"},"image":{"@id":"https:\/\/azbuki.bg\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Azbuki55\/","https:\/\/www.instagram.com\/nion_azbuki\/"]},{"@type":"Person","@id":"https:\/\/azbuki.bg\/en\/#\/schema\/person\/92cc38d6a11fb032bf6299efd22a71c5","name":"v.genkov@azbuki.bg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/azbuki.bg\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3615ec69795d828958c71f5ecd30c623?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3615ec69795d828958c71f5ecd30c623?s=96&d=mm&r=g","caption":"v.genkov@azbuki.bg"},"url":"https:\/\/mathinfo.azbuki.bg\/en\/author\/v-genkovazbuki-bg\/"}]}},"_links":{"self":[{"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/posts\/82353"}],"collection":[{"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/users\/124332423426818"}],"replies":[{"embeddable":true,"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/comments?post=82353"}],"version-history":[{"count":1,"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/posts\/82353\/revisions"}],"predecessor-version":[{"id":82355,"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/posts\/82353\/revisions\/82355"}],"wp:attachment":[{"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/media?parent=82353"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/categories?post=82353"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mathinfo.azbuki.bg\/en\/wp-json\/wp\/v2\/tags?post=82353"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}